Every person or organization who owns and runs a small business knows that it is a dog-eat-dog world out there, especially if you are new to the game and want your business to stay afloat despite the fierce competition. Sometimes having a small and steady number of loyal customers is not enough to keep the business up and running. Small businesses also need a bunch of fresh, new blood to be able to grow and move forward. But how can you effectively spread the word and get new people to be interested in availing your products or services? Below are four simple tactics to attract new clientele into your small business:
Build up a network of satisfied customers
Reality: Without clients, any kind of business will not survive. That’s why it’s crucial to keep customers happy and contented with your products and services by proving that what you offer is valuable, practical, and worth their time and money. When a client is satisfied, they are more likely to be repeat customers and suggest your business to family and friends, thus garnering more profit for your business. Remember, no matter how fantastic or useful your products and services are, they will all be for nothing if nobody is willing to buy them.
Establish an online presence
The worldwide domination of the Internet is indeed a powerful and amazing phenomenon, and small businesses should use this to their advantage. Establishing a website, creating social media profiles and organizing online ads for your small business can do wonders to promote your company and get people to know that you exist. Nowadays, when somebody is looking for a product or service to satisfy a need, their first point of contact is the Internet. If prospective customers don’t see your business online, they will not be aware of your presence.
Make a buzz by offering freebies and discounts
Who doesn’t love free stuff and deals? Anything that has the word “free” or “discount” on them is a sure-fire way of pulling in customers into your business. Free movie tickets, free massage, 50% discount on selected items, you name it. This kind of promotion is profitable because it allows prospective clients to learn about the nature and value of your products and services and at the same time, try them out without having to shell out a penny. In other words, it’s a win-win situation. You get to spread the word about your business, and people get to experience and enjoy your products and services with nothing to lose. However, make sure that you determine limits early on. For example, announce that the promo lasts only for a week or that only the first ten customers get a highly sought-after product for free.
Form strategic alliances with other companies
Self-help author Napoleon Hill once said, “It is literally true that you can succeed best and quickest by helping others to succeed.” This rings true in the business industry. By forming what is called a “host-beneficiary” relationship with an established business, you get to reach a high volume of prospective customers from the database of your partner establishment that has the same target clientele. For example, your partner establishment can endorse your business by using a special offer or discount voucher on your products and services. In return, you can give them a commission from the sales generated by this promotion.
While these are not the only techniques that you can employ to gain new customers, they can help you in one way or another to reach your target market and convince them that your products and services can effectively cater to their needs.