SEO is all the rage these days. Instead of canvassing around for companies and services, people go to Google and type in their inquiries.
Analytics show that people only ever consider clicking the first three websites seen on the search results page. So if your website is not on that space or at least on the first page, then your chances of getting leads and actual customers are slim.
As a small business, it’s understandable that you might not have enough money to hire an SEO company to do all the SEO-related stuff. However, there are ways that you can make a huge difference with your company’s search engine rankings just by following these tips.
One of the most important elements of SEO are keywords. If you want to improve on your rankings, you should know what keywords are linked to your website. What words do people use to end up in sites like yours?
For some companies, it’s relatively easy to know what keywords to use. This is especially true for service-based companies. Companies that offer laundry services, repair services, and home repairs have obvious keywords. For those that aren’t in the service sector, you have to do a little more research. What you can do is search for keywords using Google’s Keyword Planner. This tool can also help you find out what keywords aren’t utilized as much.
One example would be attaching the area where your company is (i.e. “laundry Fort Lauderdale”). This is because most people search for services that are near them. Having this keyword on your articles will help web crawlers attach your site to a certain location or a group of people near your office or shop.
One of the ways that search engines rank sites is by looking at how their content and URLs are structured. To help you out, you can list down the keywords you already have and arrange them into clusters. This will also help you determine the flow of your webpages and the URLs you will be assigning.
Aside from keywords and URLs, your content matters because this is a big determinant for relevant information. Simply putting keywords randomly on your articles is not enough. What you should do is write content that will be readable to your chosen market. Strategically place keywords all over the pages and you can also add hyperlinks. Hyperlinks allow web crawlers to search your website for more information. Think of it this way – the more pages that web crawlers see as relevant, the more chances you’ll rank higher than the rest.
Now that you know what you should put on your webpages and articles to make your website more relevant, don’t let yourself get into the trap of overdoing it. Too much use of keywords can make it irrelevant thus, not the best choice to put in the first page of search engine results page.
Although it is highly advisable to hire an SEO company to maximize SEO tools, you can still make an impact on your ranking by doing these four tips. You can also study online using SEO tools and websites.