The digital evolution has indeed drastically changed the way various businesses function. Nowadays, the omnipotent power of social media and online marketing cannot be ignored by small business owners, especially if they want to maintain a competitive edge and keep their boat floating in an industry bursting with thousands of competitors.
In order to get the word out far and wide, small business owners have to go where the clients are – in the digital world. A lot of people spend a big chunk of their free time surfing the internet – whether it is browsing through their social media accounts, reading news, or even shopping online. Small business owners have to grab this useful opportunity to pull in potential clients, as well as analyze how they can run the business better.
So which digital marketing tools will help propel small business owners to success? Here are the top three picks:
One of the most popular email marketing platforms in the business, MailChimp helps small business owners find their potential clients and create their brand. It’s a great digital marketing tool because it offers quality email marketing, enables business owners to set up a campaign, and has pre-made templates so you can simply add your business logo and pictures. Business owners who use the “Forever Free” plan can add up to 2,000 subscribers and send out a maximum of 12,000 emails in a month. It’s easy to use and adequate enough for entrepreneurs with small to medium-sized businesses, although they also offer paid plans for growing businesses and pro marketers.
The rise and popularity of social media platforms during the last ten years has made it clear that it is now an indispensable marketing tool for companies to expand their presence. Thanks to HootSuite, business owners don’t have to log in to each and every social media account they have. Its central dashboard allows for handling various social media profiles for up to 20 platforms. Some of the features that HootSuite offers include scheduling social media posts, being able to respond to clients using HootSuite’s dashboard, comprehensive analytics to gauge the impact of your business, and evaluating brand sentiment and amount of mentions related to your business. True to their brand tagline, HootSuite is indeed a great way for businesses to manage their presence in the social media scene.
An all-in-one-marketing package, HubSpot packs quite a punch when it comes to the best digital marketing tools. The company takes pride in rounding up an efficient purchase funnel (from consumer awareness to purchasing the product or availing a service) for all types of business owners. HubSpot’s marketing tools include marketing automation, analytics, blogging, website, SEO, email marketing, calls-to-action, social media, lead scoring, sales tracking, and landing pages. With all these media, business owners can do things such as customize campaigns and go into details of setting up specific buyer profiles. In other words, HubSpot is a comprehensive tool which covers a lot of the marketing areas in one software, therefore making it easier for small business owners to manage various aspects of their trade.
It is true that there is no single formula for a successful business. But making use of the appropriate digital marketing tools, pairing it up with an effective marketing strategy, along with hard work and perseverance can help pave the way for your business to grow and progress into the right direction.