One of the many great challenges to small business marketing is raising the funds that are needed. If your small business is not making noise tendency it gets harder for anyone to pay attention to your products or services. It is one of the many challenges small businesses and startups they are faced with as efforts are taken towards their growth.
It’s a good thing that there are many ways to boost marketing for small businesses. Here are top ideas to help you obtain the greatest exposure possible for only a minimum outlay:
Take advantage of free advertising opportunities
Try flyering and email marketing. If you have a car or any type of vehicle use it as a prime advertising tool. Your car is seen by hundreds or thousands of people each day. Turn it into a mobile billboard by applying attractive vinyl signage.
Make Great Videos
To be a famous YouTuber, your videos don’t have to be very popular or get a billion views. An easy to make instructional video can also become popular. You can start by creating demos or samplers that showcases your products or services. Showing expert knowledge has proven to be an effective technique to get viewers.
When people are looking things to buy, they turn to social media. Retailers have an opportunity to demo their products through YouTube videos. Keep in mind that your marketing efforts in the top video streaming service must be useful rather than groundbreaking. There is no need to put your money in expensive video equipment. Watch video tutorials on shooting professionally-made on your smartphone, and try to find the best available apps for editing videos.
Stand up for your niche
After recognizing the importance of your expertise, continue by sharing it on a wider scale. Get in touch with your local or national media and tell them you are willing to share quotes for posts that are related to your chosen industry. Take the initiative when responding to hot industry related topics. Sign up for forums and be active there, submit letters to the trade press, be a member of LinkedIn groups, comment on trending news stories.
If you are very vocal about your industry, you could become a spokesperson and get a chance to speak at a workshop or conference. This will give you the chance to make yourself and your company credible.
Plan a workshop/webinar
If you have gained credibility, you are already considered an expert. An educational and productive event will be a golden opportunity to reach out and interact with your customers as well as your prospects. Choose the best venue for the class – online, in a shop, or in your office. Share the knowledge that your target audience could really use.
Most industries hold periodic business awards so join them. Apart from being mostly free, these will give you a boost to shout it out across all your marketing materials including your social media to enhance your company’s reputation. Many of these award programs provide badges for winners, which can provide a big boost to your website.
Winning an award also wins you some press coverage. In case you lose, your effort in applying for an award reminds you of how you have succeeded. You can win new customers when you identify all the work that you are proud of.